LEGO 40178 Iconic VIP Set is a Promotional LEGO Brand Stores set released in 2017, containing 205 pieces and 2 minifigures. It builds a LEGO Store interior with a pick-and-build wall, display cases, scaled LEGO box displays, a brick wall, and a register area. A separate Brickley the Dragon model is included with an articulated head and tail. The set features two minifigures including an exclusive LEGO store employee with a large back-printed LEGO logo, plus accessories such as a printed cash register element and a stickered shopping bag.